VVC isn't being considered for the internet by any western companies, but it's already gotten significant adoption by the Chinese companies that developed it.

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cogman10 a day ago | parent [-]

That's a weird pull. AFAIK the MPEG group is international. Broadcom, AFAIK, is the biggest pusher of VVC and they are American.

	▲	brigade a day ago \| parent [-]
		Anyone can participate, yes. For H.266, many of the big H.265 contributors didn't participate as much while Huawei, Tencent, Bytedance, Alibaba, etc. stepped up their contributions significantly. The bulk of the new coding tools were developed by them I believe.