Enshittification really hits hard when the luster has fallen but the money printing must continue. The general perception that Facebook is somewhat of a utility app now, the young people have departed for more hip and current platforms, and it's just most used by grandparents and content-generating bots. (Though it's still useful for Marketplace and Events and so forth.) Also long before this, FB weakened a lot of its other features such as Groups, or Facebook Apps.

So it makes sense that they're looking for more nefarious, scraping the bottom of the barrel, desparate behavior to keep the money printer churning despite increasing consumer apathy.