> subjective taste preferences of the masses is pretty much settled fact at this point.

You will be surprised to learn that brands have very differently tasting products developed for different markets. Often even under the same name.

> Often even under the same name

This is an issue with Kellogg's cereal and Lay's potato chips in China. They purport to be available. But they're not the same product.

I'm not sure why this is supposed to be a good idea; it entirely defeats the purpose of branding.