> It’s astonishing how marginal the Microsoft Store is on Windows.

That's good, there's a 30 year legacy of Windows software being downloadable online through a website and people clicking setup.exe to get it done. The App Store nonsense is MS clumsily following in the footsteps of Apple's "users are too stupid to be trusted" philosophy.

Also people who develop apps for Windows know how to make money in that environment so they don't feel like migrating to an environment where they don't know how to make money.