I think the answer is better curation and ranking. And perhaps some sort of reputation system (eg. This app is by OpenAI vs “This app is by some unknown spot”)

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Barbing a day ago | parent | next [-]

They must be doing at least a little bit of that right now. Thus I assume review scammers with smartphone farms are doing their best to improve their rankings on the daily.

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em-bee a day ago | parent | prev [-]

i like to compare this to linux distributions. the package repositories are curated by a large group of volunteers. i don't se why a company like microsoft would not replicate that.

in particular it could disallow multiple apps with similar names and an online search for the app name should reveal the correct page the first hit.

	▲	eptcyka a day ago \| parent \| next [-]
		You cannot pay anyone enough to get on the debian stable repository. Microsoft would have to pay it's curators. They'd pay less than what they should to stave off corruption.
	▲	charcircuit 18 hours ago \| parent \| prev [-]
		Microsoft already does that model with Xbox.