There are significantly less palettes being delivered and handled by significantly less people, thus it is far easier to ensure that the plastic used in the delivery process is disposed of properly. Whereas with the abundance of cheap plastic bags that are available on tap to the masses, disposal turns into a mess. I generally agree with you that we should focus on the whole chain and there's lots of easy wins to be had, but decreasing the amount of plastic that gets stuck in trees or otherwise lost in the *environment* is still a good thing.

I fear that this sort of focus on individual actions has made a lot of people rather upset (e.g. the plastic straws debacle) for very little gains. And I worry that it might backfire.