They already did, users are leaving in masses, AI content is dominating youtube to cover losses, youtube is the new blockbuster:)
Users are leaving in masses? Do you have a source?
Discussed on HN recently: https://news.ycombinator.com/item?id=45173455
Here is one of them: https://www.businessinsider.com/were-entering-a-new-era-of-y...
Do your own research if you want to know more.
Isn't the point of sites like this to share research with one another? And interesting commentary. It is for me.
Thank you for the link.