> I'd argue that even thinking about the idea of recycling and eco-conscious behavior is something only the already wealthy (with respect to the rest of the world) can do.

On the other hand, growing poor behind Iron Curtain, thinking about not recycling glass jars was crazy.

The thing is wealthy societies just buy things. We were not only washing those jars but re-filling as well with what we have produced.

And I think same goes when one is 'eco-conscious'. Recycle sure, but buy less.