Same here (I am French, so the language is yet another barrier). I thought this was about viral actions by extreme ecologists that get into butchering companies and expose how the animals suffer.

And I thought - "these are scams?" But hey, everything is possible.

And then got to the comments and learned a few things :) The article is very good and the comments as well.

A croire que c'est un problème de compréhension uniquement chez nous autres pauvres Français !