> It may or may not be healthier, but the subjective taste preferences of the masses is pretty much settled fact at this point.

The masses sustain Hostess by buying enough of their atrocious boxed "cakes" and cookies. I really wouldn't trust their taste buds.

If your argument is, "if making cakes for the masses, boxed is fine," sure, I don't disagree. My argument is that I hang out with folks that do care about that kind of thing and basically never go to the middle aisles of a grocery store - that crowd will appreciate baked with straightforward ingredients. Flour, sugar, actual cocoa powder, yeast, whatever.