I have no idea what they were thinking with that. Their product relied on it having attained the status of being a common unit. They have many recipes calling for 1 box of their product, it's the perfect way to have your customers promote your product or even to lock them into your brand, with the same consistent unit size coming with every variant of your cake mix.

But they just had to blow their whole leg off - who cares that down the line none of the recipes won't work and will result in inedible cakes? Look, we saved some cents by skimping on the raw ingredients! Why care about the long term when the next quarter is the only thing that we can see?

> I have no idea what they were thinking with that. Their product relied on it having attained the status of being a common unit. They have many recipes calling for 1 box of their product, it's the perfect way to have your customers promote your product or even to lock them into your brand, with the same consistent unit size coming with every variant of your cake mix.

Yes but how do you use that to make the line go up enough to justify a pay rise for yourself.