It wasn't that long and it didn't meander much. It's clear that you didn't realy understand what I was saying. Sure, Pebbles weren't cheap garbage but mine literally died the second that I tried to use it the way that it was used in their ads. I didn't care about the less developed functionality at all. You still don't address the fact that the vast majority of tech out there right now is e-waste.

The point which I was making is that Eric and the pebble team complained about Apple instead of competing in the space that they themselves had created. They were first to market with a smart watch and instead of just finding the consumer base which exists for what they had built and catering to them they tried to appeal to literally everyone and lost. They lost to literally better devices, better screens, better hardware, better software and better capabilities across all ecosystems. Cheap devices using Google's watch OS wiped the floor with Pebble. They had a loyal fanbase who liked the watch for what it was. I was part of that fanbase.

I suggest that if they had just did what they could for apple users and moved on to focus on the nerdy, first adopter types who actually liked their product and are somehow still coming back for it now then they'd have succeeded. It's hard to understand why they spent so much time and money focusing on ios notifications when Android also has a much higher market share and the majority of their customers were/are there anyway. They could have continued to develop their device in that direction and probably still been around today. they could have made better e-ink screens, better colour, better battery life, better charging hardware, better build quality, better waterproofing, built-in GPS, a real attempt at fostering a developer ecosystem for their OS or any number of other great features but they spent gorillions on ios notifications?

I'd also like to take a second to point out that they sold out to fitbit at the behest of their VC overlords because they were insolvent and ditched their userbase hard. Fitbit absolutely bought them out in order to take their IP and kill them as competitors for good. Complaining about Apple on the relaunch and relying on a community of enthusiasts to maintain an opensource codebase for their OS after Google bought out fitbit isn't really very customer focused of them.

Myreply to your question is why should they be able to have that functionality? Why should Apple allow other companies to compete with them within it's walled garden whch they made effort building and have the features that they designed and spent money developing? Why can't other companies develp their own cool features and their own ecosystems? It may benefit some people who want to use non-Apple stuff with Apple stuff but how does this actually benefit Apple and it's customers?