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Please don't use HN for ideological battle. This is clearly against the guidelines: https://news.ycombinator.com/newsguidelines.html

This is an article about cake and cookie mixes. Nobody has to buy cake and cookie mixes; the article actually covers a woman who has stopped. And even for other kinds of packaged food, if people can't count on the brand names they're used to, they're more likely to explore other brands or generics, so the sales of one particular brand could very easily go down.

While that is true, no one needs betty crocker food to survive. There is plenty of food in the grocery store that is basically not essential at all and exist because of price and value proposition, and this is the stuff people are turning away from now that the price doesn’t support the value. Even among stuff like cuts of meat, people are probably shifting to cheaper cuts and bulk deals.

Um. I'm not sure anyone needs Betty crocker cake or cookies.

You can skip about 7/8ths of every grocery store and still get your calories and nutrients.

Maybe people will start doing that?

Sales of betty crocker mix can go down.

Grandma will now search for a cookie recipe without the shrunken mix and go buy flour and eggs and vanilla sugar.