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NetMageSCW 2 days ago

One of Apple’s founding philosophies from Steve Jobs made this explicit:

“One of Job's business rules was to never be afraid of cannibalizing yourself. " If you don't cannibalize yourself, someone else will," he said. So even though an Iphone might cannibalize sales of an IPod, or an IPad might cannibalize sales of a laptop, that did not deter him.” — Walter Isaacson

mrheosuper 2 days ago | parent [-]

and now we have ipad that perfectly capable of running MacOs but Apple refuse to do so.

musicale 2 days ago | parent [-]

iPads already outsell Macs. I imagine Apple is willing to accept lower margin overall for iPad hardware (vs. Mac) since it gets a cut of iPad software sales on the App Store. This is perhaps a business reason for why you want macOS on an iPad and Apple does not.

However, Jobs also believed in product differentiation and thought that having too many products in the same space was confusing. Arguably by making iPadOS more macOS-like Apple is reducing that differentiation and increasing confusion.