I'm not sure it was a misfire — I remember those ads as being pretty popular and having big mindshare. But that was certainly just my small perspective of the times.

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chuckadams 2 days ago | parent [-]

I remember eyebrows being raised even at the time over the Chaplin ads, but I suppose they're memorable enough even today that they couldn't have been all that off the mark. Certainly wasn't the worst of the missteps around the PCjr (and I'd forgotten they ran the same flavor of ads for the PC AT, which was a fine machine!)

	▲	theologic 2 days ago \| parent [-]
		Externally, it was universally praised. I was selling PC gray market at the time, and it was highly effective. The only people that I knew that had a problem with it was certain IBMers that felt it didn't rep the Blue Channel (corporate sales) and our corporate PCs. However, as the IBM sales took off, I met anybody inside of IBM when I eventually got there that said, "Well that stupid campaign we had...."