"most often" is the key point here - can you even remember all the times that people have given you advice in your life in general? I'd be very surprised if you took every piece of advice offered to you all the time.

Essentially a person has to be already seeking and open to the advice in order to receive it. And if they are ready to receive it then they'll likely hear it and do something with it. But more often than not, people hear advice and then continue to do what they were going to do in the first place.

This kind of ties into the "do you want me to listen or do you want advice?" discourse we've had over the years