Probably a small amount especially when they just need to tell them what changed

Given how little their target market cares about being a "real" unix, a small amount is probably more than the benefit it brings in.

We are talking about it.

Talk is cheap.

	▲	monkeyelite 2 days ago \| parent [-]
		In marketing, getting others to talk about you is not cheap. I don’t know what to tell you. Pick your theory: A) apple does it for no reason and it is a waste of money B) they do it because they are aware or benefits that outweighs the small certification cost