> IBM brought the quality of it’s support and it’s endorsement as a personal computer that was worthy of ‘serious’ businesses.

    *its

    *its

▲ pessimizer 3 days ago | parent [-]

It's only "it's" if it is "it is."

If it is not "it is," it's "its."

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Or to be clear (lol),

1) The possessive of "it" is "its."

2) "It's" is a contraction of "it is."

	▲	aleph_minus_one 2 days ago \| parent [-]
		> 2) "It's" is a contraction of "it is." ... or "it has". -- EDIT: I find it much easier to remember that "its" is (only) the possesive pronoun.