You are absolutely correct and in the end it’s all about their profits. How often do people change their computers but on the other hand, how many times you can “influence” people into upgrading their phones? Well many..

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viraptor 20 hours ago | parent [-]

> How often do people change their computers

In enterprise environments? Quite often on a 3-4 year schedule. Same with servers. (Yes yes, not all companies)

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scottydelta 19 hours ago | parent [-]

But with iphones and partnership with telecos you can sell people all new iphone almost every year.

	▲	pjmlp 18 hours ago \| parent [-]
		Maybe on US, most Europeans rather use pre-pay or post-pay with mobile devices not being contract bound. Usually most people get their iPhones via contract bundles, and they don't get new phones until needed, because that resets the two-year contract agreement where it is not possible to terminate the contract without paying back the full costs to the provider.