We need to be asking ourselves this exact question.

The primary goal is control. Facebook de-anonymized the internet user to a name, email address and their contacts and connections, and sold that data to control outcomes, manipulate elections, topple governments, and sell advertising.

Centralized generative AI profiles take that to the next level. They don’t just know your name, email address and identity, but also the way you think, your interests and your innermost thought patterns.

This data is the pinnacle of manipulation and control. It’s an authoritarian wet dream. It will be sold to insurance and healthcare wishing to revoke insurance claims and repeal coverage. It will be sold to governments looking for citizens that are “non-compliant”, to potential employers to weed out the “unworthy” and “non-compatible candidates”. We should all be terrified. The future is dystopian. This is no longer a movie script.

When I think about the script of the Matrix and all those humans lying in pods being used as batteries, I now realize that the first people to enter them probably did willingly, because TikTok and Fox News told them to. We are fucked.