> The old social media was more like going out

>> [Social media] is about connecting businesses to customers, not the other way around

Originally there were no business accounts, ads, or news feeds on Facebook, for example.

From https://news.ycombinator.com/item?id=35877603 :

> for the record, e.g. Facebook did originally require a .edu email address at an approving institution

What were the other pivots from that original - textual personal profile and you can only write on other peoples' walls - product to profitability?