> "By the 1980s various protest movements gained traction, including the ‘Burger Off!’ campaign led by over 5,000 residents against a new McDonald’s outlet planned in Hampstead Heath."

Ironically, after McDonald's spent 12 years in the 1980s/90s fighting legal battles for the right to open it, the Hampstead High Street restaurant closed down in 2013. Turns out the well-heeled residents of Hampstead weren't that keen on McDonald's after all.