We, consumers online, are sliced and diced on every single dimension possible in order to optimize our clicks for another penny.

As a side benefit, when you do this enough, the pendulum that goes over the middle line for any of these arbitrary-but-improves-clicks division builds momentum until it hits the extremes. On either side-- it doesn't matter, cause it will swing back just as hard, again and again.

As a side benefit the back and forth of the pendulum is very distracting to the public so we do not pay attention to who is pushing it. Billions of collective hours spent fighting with no progress except for the wallets of rich ppl.

It almost feels like a conspiracy but I think it's just the direct, natural result of the vice driven economy we have these days