The acceleration (into automation) of language and images - both arbitrary units - requiring cost-benefit for shareholders inevitably reduces the input to noise and then chaos. Because the dark matter of language is control, bias, manipulation for status, status becomes the central factor, not the sharing.

That we bemoan sub-industries of media, rather than notice the system effects across it is suspicious.

“… if we say that linguistic structure "reflects" social structure, we are really assigning to language a role that is too passive ... Rather we should say that linguistic structure is the realization of social structure, actively symbolizing it in a process of mutual creativity. Because it stands as a metaphor for society, language has the property of not only transmitting the social order but also maintaining and potentially modifying it. (This is undoubtedly the explanation of the violent attitudes that under certain social conditions come to be held by one group towards the speech of others.)” Excerpts from Halliday Language and Society Volume 10