> FB is a ghost town

I've done surveys in cities about what social media people use and came to the same conclusion. However, I was completely wrong.

Facebook is so alive and well it's hard to believe. Besides that they skillfully connected two ecosystems together and there is much more people having FB than IG. Stories show up in messenger and quietly lead back to facebook just as links to fb videos people send to each other frequently.

It's just that people simply lie in their actual usage patterns because it's really uncool.

Primary people's identity online is still their Facebook profile.