Yeah but its mostly because of jobs and corresponding salaries. For every person I know that simply loves living in the city, has no connection to the nature and the best weekend is spent partying or in similar city vein, there are 10 who would love to live in more rural place, but then there is work or services commute.

Triple that for families with small kids.

Also it doesn't have to be proper wilderness, thats only for few - ie our village has 2k people, kindergarten and school for kids up to 14 years, shops, 3 restaurants, football stadium, doctor and dentist and so on. Small city 5 mins drive, bigger 10, metropolis 20 mins drive. And just next to big wild forest and natural reserve from one side that continues up the hills 1km higher than where we are, and 15km stretch of vineyards from another. Almost ideal compromise for us, just me sucking up the 1h office commute 2x a week (for now).