I'm a little conflicted about using social media growing a business. If I do make content, I'll probably only commit to making actually useful posts, not putting up stuff that's vapid or shallow.

Unfortunately it's an incredible tool, especially for industries which pray on people's insecurities like beauty - botox, fillers etc. This person I know puts instagram story and gets instantly booked for all free slots she has for the entire week.

She talked about some people from her industry doing billboard ads and laughed how inefficient they must be, knowing that people are so hooked on "insta".

I feel like any quality posts are drowned in the volumes of spam. See also: LinkedIn.