We're killing ourselves just so we can slightly more comfortable. It's the dumbest thing in the world. People are pouring gallons of neurotoxins on their lawns so they aren't faced with observing multiple kinds of grass, or god forbid, weeds. The market may be filling people's desires, but people's desires are terrible and should often be ignored. People have a desire to be bored less often, and now we're cursed with smart phones and social media. Call me a luddite if you want, but make sure not to drink your water or your local beer.