> First, this regulation hurts all the small websites that need to exist in order for we have to have a healthy "web."

there is nothing healthy about force-feeding ads optimized via collected data.

You're going to get force-fed ads optimized via collected data either way. The only question is whether small websites will exist that rely on third-party ad networks or only Facebook and Youtube will exist because they have first-party ad delivery systems. I don't think the latter is healthier than the former. Do you?