An operating system UI solves a specific problem: presenting all of your files and applications in a GUI that's flexible enough to support a wide range of fundamental activities.

A company landing page basically has two jobs: (1) sell the product and (2) let existing users access the product.

Applying the OS UI to a company landing page applies the wrong tool to the wrong problem.

The author writes:

> You can multitask, open a few articles simultaneously, and move them around as you please.

> You can be reading the latest newsletter from Product for Engineers while watching a demo video in the corner and also playing Hedgehog Mode, the game.

My browser has tabs – I can open multiple blog posts and read them separately. I don't want to read them while playing a random novelty video game on a SaaS company website.

I commend the author of this website because it is cool and well-designed, but this is not an effective product.

The caveat to this is that the design is thought-provoking. So maybe Posthog gets some buzz and leads because of the discussion among technical people about its new website.