It sounds like the company is doing it as a community service. It doesn't make 'business sense' except perhaps by improving the company's image. Companies also donate to charities etc.

“This is our core task and a responsibility we take on, and we also believe that it is timely […] that we – like other countries – prepare for possible crisis situations, which a good and constructive dialogue with the Minister of Public Safety and Emergency Preparedness has also confirmed. We hope that this will not be necessary, but should it happen, our customers can count on us.”

https://www.esmmagazine.com/retail/salling-group-advances-wo...

▲

abdullahkhalids 4 days ago | parent | next [-]

It's important to note that the Salling Group is privately owned with only a few owners [1]. It's easier for such companies to do such things than a publicly owned one.

[1] https://en.wikipedia.org/wiki/Salling_Group

	▲	glxxyz 4 days ago \| parent [-]
		Public companies do this sort of thing too, or at least they used to. It's typically grouped under 'Corporate Social Responsibility'. They aren't doing it out of pure altruism: From https://benevity.com/resources/corporate-social-responsibili... "CSR increases customer retention and loyalty: Research shows that 87% of Americans are more likely to buy a product from a company that they can align their values with, and over half of all consumers are willing to pay extra for a product if they’re buying from a company with a sturdy CSR strategy."

▲

KronisLV 3 days ago | parent | prev [-]

> It sounds like the company is doing it as a community service. It doesn't make 'business sense' except perhaps by improving the company's image. Companies also donate to charities etc.

I applaud this kinda thing.

In a sensible world, that'd mean not just positive PR alongside the actual social utility, but also maybe the government being a bit more encouraging when it comes to taxes etc.

Plus, who knows, if they stock up a bunch on canned goods and still need to sell them in a reasonable amount of time, it might lead to a few good discounts here and there and also be a good thing for the regular consumer.

Aside from that, having a generator and accepting cash payments just seems like good common sense stuff to do.