Rectangular watches have been around for over 100 years and have just been regular fashion for much of that time:

https://teddybaldassarre.com/blogs/watches/rectangle-watches...

If you mistake any of these for an apple watch at less than 100m you need glasses.

There's nothing wrong with rectangular watches - a fat bezel less screen rectangle around your wrist is not the same thing. The pro comes closest to a proper watch look but even that's "inspector gadget" teritory, not fashion accessory.