Google took all their rules from years ago, and broke every single one of them. This was one of the rules: you can't advertize for keywords that include brands that are not yours. Now I was surprised that they will happily take the money, no matter what.

Also, ads must be cleary distinguished from the website content... not anymore Ads should not trick the user to click them (animating them so they expand over the content as the use tries to interact with it)... not anymore.

Basically, they are doing every single thing that the spammy websites were doing, 20 years ago. That also means that there is no more space to grow in the ads market.