The courts have decided that Verizon selling location data without consent is illegal but I'd be willing to bet that the courts haven't decided that it should be unprofitable.

I'd be surprised if Verizon and the other companies haven't made more than enough money by breaking the law back in 2018 to rake in a nice profit even after the fines they're trying to weasel out of paying now.

I have no doubt that they're still selling our data one way or another anyway. We know for a fact that they've never stopped selling data to to law enforcement, they just require a rubber stamped court order/subpoena to do it.