I think the "gotchas" were a side effect of his true mission. If you look at all the gotcha clips for Charlie Kirk and others like Ben Shapiro and Jordan Peterson, they're not created by the official accounts, it's mostly leech accounts that grab the "best of" clips for their own click-bait benefit.

Now don't get me wrong, I'm sure the creators aren't sad that they have these followers but I don't think they go out looking for this.