How generic is your brand name, and are there other brands that sound similar?

Two reasons this usually happens.

1. You’re trying to jump on a generic term that is already established and make it your brand. Ie don’t try claim ‘superfood’ as your brand name and sell fruits and nuts.

2. A much bigger brand exists with the same/similar name. If I make a newsletter platform called chimpmail, aside from being sued Google might think my entity is the same as Mailchimp and not bother adding me to the index.

All pages that rank are for my own business, but all are above me.