It's not limited to physical effort. Wikipedia's example has embarassment in place of effort; presumably, money could also work.

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tolerance 2 days ago | parent [-]

I interpreted to mean that using a search engine is “useless or unenjoyable, or experiencing unpleasant consequences...”, with attention given to the last two feelings. And I can't figure out what that has to do with people who like Kagi and why it’s wrong or irritating for them to do so.

Granted I’ve been annoyed by similar occurrences with other services, but not to the point of suspecting collusion between the service and the public like the GP comment did.

Searching on the web takes effort. I don’t think this sentiment is controversial. Especially not on HN.

But do you think that because/if searching on the web takes effort and because people have to pay for Kagi, they are compelled to exaggerate its usefulness in public to justify the cost?

	▲	immibis a day ago \| parent [-]
		Switching to a nondefault technology takes effort and switching to Kagi in particular also costs money, which is also effort for the purpose of the psychological effect known as effort justification. Therefore, people would be likely to rate switching to Kagi as a good thing even if it was exactly the same as Google (says the effect). Therefore, people who say Kagi is good find it exactly the same a Google (implies the commenter).