Whenever I fall back to Google and see how terrible it has become I feel sorry for everyone still using it as their main search engine so I tend to link people to kagi because it's just so much better. Especially the customization aspects. I also like the idea of mainstreaming to pay for critical services like search. No paid shilling whatsoever. Back in the early 2000s people used to drop links to Google whenever search engines where discussed because the alternatives were mostly bad.

Today we have Brave and the alternative Bing frontends but Kagi is still unrivaled because how easy it is to remove shitty results.