This is a cool hobby project, but why is this notable? Why a FastCompany article? I'm trying to figure out anything that sets this apart from thousands of other little hobby search projects.

I understand companies like Perplexity or Brave or DuckDuckGo "rivialing Google", but building a hobby index and crawler is nice, and worthy of a "Show HN: "... but an actual media article?

It's only notable as a clickbait narrative for ignorant readers -- FastCompany's target market