I'm a fair skinned gent from the US and worked in Melbourne for a few weeks back in 2000.

I couldn't believe how much more intense the effects from the sun were. It was hot, sure, but we have that in Florida and Arizona. But I never felt my skin *tingle* in the sun like I did in Melbourne. I haven't kept track since but there was a lot of press about 'a hole in the ozone' above Australia, I've always assumed that was part of the issue.

The ads about skin cancer that were on TV were wild haha.