▲ | mlinsey 4 days ago | |
Those are very hard but also very solvable problems with a lot of capital. It's the same basic idea as creating a new media company, albeit a lot more costly to build. This is way too expensive to do in a seed round, but one of the other FAANG giants could try if they wanted to. The even harder problem is just answering the basic question of why the viewer side should care, and why they should change their deeply-ingraned habit of going to YouTube to find something to watch. "YouTube isn't fair and transparent to creators" is not going to be compelling to very many people, if the experience of the likes of Tidal competing with Spotify is any indication. YouTube is valuable to creators because it aggregates a huge audience of viewers, those viewers stick around because it's addictive and there is a content flywheel already. But if you actually had a truly good answer for why the average person should switch their YouTube habit to watching some other site instead, the resulting payoff is huge enough (and there's enough crazy risk-hungry investors in the world) that the capital and the moat problems could theoretically be overcome. |