If the US government was a function body, it would force Youtube to separate the hosting business and the website itself. The hosting would be a low margin low risk business which doesn't care about traffic either way. It's just selling infrastructure the way telecom companies do. It would be paid by websites to offer a frontend to users.

This way there is real competition on what matters, the user experience and still a economy of scale on what costs a lot which is actually storing and delivering videos.

Some frontend would be free with ads, some with a paywall but without ads. Some low quality, some high quality, some both. The user would have a choice. Each creator would be free to choose its licensing model. The hosting company would then only provide the video to frontends following the creator's wish.

The creator would pay by the bytes stored and the frontend by the bytes transferred. No incentive for the hosting provider to favor either of them.

Not perfect as the hosting company is still a monopoly, but it could be regulated to be neutral and behave like a utility.

The frontend has to cater to users and nobody else. They have competition and disappear if they enshittify.

Creators are free from the tyranny of google. They become the clients of the hosting company which makes steady money whatever the content.

Everybody wins, except google, which is fine by me.