Every event has been a fairly transparent ad. I think for this one, they may not have had as big a variety of people to choose from. Apple has always been big on diversity; long before it was fashionable.

In this one, I noticed that the presenters all stood very still; more still than in previous ones.

It looks like they were all green screen, and the video composer was just very good. I was impressed by the woman standing in grass. It looked fairly “natural.”

Maybe they're super still because all the video is recorded, at night, on an iPhone 17 Pro, which has less ideal stabilization and long-shutter-exposure than a real camera.