I remember this take when the iPhone X came out, which incidentally also felt like the first year (here in the US) where Apple was truly detested, publicly. Instagram and Twitter were chock-full of memes like "999x Kinder Chocolate or 1x iPhone X?" and the notch/design overhaul met a pretty lukewarm reception. The agony of yearly upgrades really set in, then.

It's not impossible for this to take off, but I won't hold my breath. It's a small gamble that could go either way.