Just how software engineers are in the hacker news thought bubble you have the VC and CEO thought bubble. It roughly goes like this: Someone has some productivity or whatever problem and RTOs. That costs money, they lose people, so they can’t later admit it was a wash or a net negative. So they go on Twitter or LinkedIn and trumpet how great their hardcore 996 RTO is going. Now others see this and fomo kicks in. They start their own RTO which they are then again highly incentivized to report as successful. Rinse and repeat.