TikTok disrupted YT and gained over a billion MAU.

Does TikTok have the long form content that YT is also associated with? Otherwise I would say "disrupted" is a generous term

Long form YT is a gold mine of

- documentaries (hobbyist and professional)

- informative content (literally any hobby you can imagine from gardening to warhammer to free diving)

- educational content, similar to above but world class institutions hosting their lectures for free

- musical content, live performances ranging from tiny amateur bands to top names and performances of now dead artists

- sports events, the entire 6 hour+ Wimbledon 08 final is there

I can go on but for a while now I have seen YouTube as the Video Internet (where web 1.0 was the Document Internet).

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tremarley 4 days ago | parent [-]

Yes

	▲	goatlover 4 days ago \| parent [-]
		And how many people consume the long form content compared to YT? Does it span all age categories?

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CharlesW 4 days ago | parent | prev | next [-]

Absolutely. TikTok and Instagram are usurping the social video space with 3,590M MAUs between them (compared to YouTube's 2,530M MAUs). Although YouTube continues to do fine, it's far from a monopoly, and I personally don't think it can be assumed that it will retain its flagship position.

	▲	n4r9 4 days ago \| parent [-]
		There are aspects of YT that I simply cannot see TikTok or Instagram disrupting. Music is one of them. I just searched for one of my favourite musicians Lisa O'Neill on TikTok. There are literally 6 videos in the results, mostly just short clips of her singing live. On YouTube she has her own channel with 16k subscribers, all her official music videos, and several live performances, plus countless other channels like BBCMusic or TradTG4 with videos of her doing live performances. There's no comparison.

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j45 4 days ago | parent | prev [-]

TikTok focused on shorts, not what Youtube does.

Now, the other platforms certainly have added shorts.

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charcircuit 3 days ago | parent [-]

You don't have to be an exact copy of another company to disrupt them. YouTube had supported short form videos being uploaded long before TikTok came along.

The other platforms added shorts because they realized they were being disrupted and were losing users to TikTok.

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j45 3 days ago | parent [-]

For sure Youtube had short videos, I'm just not sure the UX interactions with shorts was similar to Tiktok.. until it might be.

Each platform can find it's sweet spot on shorts and longs.

	▲	charcircuit 2 days ago \| parent [-]
		Not being similar helped tiktok disrupt youtube. Framing losing users to competitors as "finding your sweet spot" is cope. There's a reason youtube built shorts instead of conceding to tiktok.