I think they've likely done a great job implementing it and think it will significantly improve iPhone security. I dislike the over the top marketing resembling a technical blog post. It's as if they've deployed CHERI in production with near 0 overhead rather than an incremental improvement over what standard ARM Cortex cores shipped years ago which people have been using in production.

I just want to address this part. Why shouldn't Apple advertise or market its achievements here? If they're effectively mitigating and/or frustrating real world attacks and seems to eliminate a class of security bugs, why shouldn't they boast about it; it shows that security R&D is in the forefront of the products they build which is an effective strategy for selling more product to the security conscious consumer.

Not a shill, but a shareholder, and I invest in Apple because they're at the forefront of a lot of tech.