Yeah, I hate these. It's also a very not-ergonomic was to sign in. I wish those companies would redirect those efforts to passkeys.

It's very ergonomic for those who discovered the internet via an iPhone, who think Gmail is email. They can't remember their passwords, and wouldn't know where how to recover most cryptographic factors. They have an email account they tend to have access to and use magic links to login , they are very happy with that.

Not promoting the pattern, I also find it worrying the majority of internet users have no basic understanding of authentication and the risk for their digital identity.