I get the same feeling, but from my new Google TV.

I chose it because I liked the previous iterations of Google TV. It integrated with everything else, had a nice app ecosystem, and you could put the stuff you watched within a couple of remote key presses. In this new version you are forced to click over icon after icon of paid content before are allowed to see the icons you are allowed to arrange.

Replacing the TV is out, unfortunately. Finding a different UI is on my to-do list. Google TV used to a checkbox feature for me. They've turned it into "check if a device has it, and run away screaming if it does" feature.

Chrome on Android was their first move in that direction, with it's inability to host ad blockers. It must have been a wild success for them because now many Google products have the same "ads shoved down your throat" feel to them, and yes the Play store is another stand out example.

I assume once the Chinese TV manufacturers figure out Google TV is an anti-feature, they will come up with their own replacement. That day can't come fast enough. That's an odd, because I never thought I'd be cheering Chinese software on, given their repeated attacks on the infrastructure of my country. And the the bastards are still doing it. But Trump has lowered the bar so dramatically on so many things. It's a strange new world.