There's nowhere to go with phones than thinner if you aren't doing folding. Thinness has practical value but past a certain point, probably not very much.

Marketing will create hype and desire and the feeling of exclusiveness. Those will lead to sales.

Not every big change is an actual innovation. A lot if just engineering sales via these methods, which aren't very different than fashion, jewelry, or luxury cars.

I might get one because I'm always a bit forced to follow the curve and can't afford to look 'backwards' or 'old fashioned' to stakeholders in the workplace, people in my life, etc who's good side I need to stay on who believe in the above dynamic.

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nhumrich 6 days ago | parent [-]

> there is nowhere to go with phones than thinner

Umm, smaller? We don't need thinner, we need smaller.

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zoeysmithe 6 days ago | parent [-]

Didn't Apple cancel its smaller phones because of lack of sales?

	▲	BitwiseFool 6 days ago \| parent \| next [-]
		I'm told that was the reason, which is a shame because I would continue to buy the "mini" version if they kept making them. Sadly the only dimension Apple seems interested in reducing is the thickness.
	▲	dingaling 5 days ago \| parent \| prev [-]
		In absolute terms they sold plenty of Mini phones, around 12 million per year. Proportionally though that was only 3% of their sales.